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Arnold K. Weinstein
Marketing (RLE Marketing) [PDF ebook]
The Management Way

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Capa do Arnold K. Weinstein: Marketing (RLE Marketing) (PDF)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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Língua Inglês ● Formato PDF ● Páginas 230 ● ISBN 9781317638056 ● Editora Taylor and Francis ● Publicado 2014 ● Carregável 3 vezes ● Moeda EUR ● ID 3387375 ● Proteção contra cópia Adobe DRM

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