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Arnold K. Weinstein
Marketing (RLE Marketing) [PDF ebook]
The Management Way

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Pokrywa Arnold K. Weinstein: Marketing (RLE Marketing) (PDF)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

€56.50

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Język Angielski ● Format PDF ● Strony 230 ● ISBN 9781317638056 ● Wydawca Taylor and Francis ● Opublikowany 2014 ● Do pobrania 3 czasy ● Waluta EUR ● ID 3387375 ● Ochrona przed kopiowaniem Adobe DRM

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