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Arnold K. Weinstein
Marketing (RLE Marketing) [PDF ebook]
The Management Way

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Örtmek Arnold K. Weinstein: Marketing (RLE Marketing) (PDF)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

€56.50

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Dil İngilizce ● Biçim PDF ● Sayfalar 230 ● ISBN 9781317638056 ● Yayımcı Taylor and Francis ● Yayınlanan 2014 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 3387375 ● Kopya koruma Adobe DRM

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Arnold K. Weinstein

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