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Dirk Battenfeld & Rainer Olbrich
Preispolitik [PDF ebook]
Ein einfuhrendes Lehr- und Ubungsbuch

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Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Bereiche der Preispolitik ein. Es vermittelt durch einen ausgewogenen Kompromiss zwischen wissenschaftlicher Präzision und Einfachheit des mathematischen Formalismus ein besonders klares Grundverständnis für die Preispolitik. Dargestellt werden insbesondere die statische, dynamische und verhaltensorientierte Preistheorie, Preisdifferenzierung und Preissysteme, vertikales Preismanagement, Organisation der Entscheidungsfindung in der Preispolitik.

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Bahasa Jerman ● Format PDF ● ISBN 9783540729211 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2007 ● Muat turun 3 kali ● Mata wang EUR ● ID 6320075 ● Salin perlindungan Adobe DRM

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Dirk Battenfeld Rainer Olbrich

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