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Dirk Battenfeld & Rainer Olbrich
Preispolitik [PDF ebook]
Ein einfuhrendes Lehr- und Ubungsbuch

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Copertina de Dirk Battenfeld & Rainer Olbrich: Preispolitik (PDF)

Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Bereiche der Preispolitik ein. Es vermittelt durch einen ausgewogenen Kompromiss zwischen wissenschaftlicher Präzision und Einfachheit des mathematischen Formalismus ein besonders klares Grundverständnis für die Preispolitik. Dargestellt werden insbesondere die statische, dynamische und verhaltensorientierte Preistheorie, Preisdifferenzierung und Preissysteme, vertikales Preismanagement, Organisation der Entscheidungsfindung in der Preispolitik.

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Limba Germana ● Format PDF ● ISBN 9783540729211 ● Editura Springer Berlin Heidelberg ● Publicat 2007 ● Descărcabil 3 ori ● Valută EUR ● ID 6320075 ● Protecție împotriva copiilor Adobe DRM

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