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Dirk Battenfeld & Rainer Olbrich
Preispolitik [PDF ebook]
Ein einfuhrendes Lehr- und Ubungsbuch

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的封面 Dirk Battenfeld & Rainer Olbrich: Preispolitik (PDF)

Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Bereiche der Preispolitik ein. Es vermittelt durch einen ausgewogenen Kompromiss zwischen wissenschaftlicher Präzision und Einfachheit des mathematischen Formalismus ein besonders klares Grundverständnis für die Preispolitik. Dargestellt werden insbesondere die statische, dynamische und verhaltensorientierte Preistheorie, Preisdifferenzierung und Preissysteme, vertikales Preismanagement, Organisation der Entscheidungsfindung in der Preispolitik.

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语言德语 ● 格式 PDF ● ISBN 9783540729211 ● 出版者 Springer Berlin Heidelberg ● 发布时间 2007 ● 下载 3 时 ● 货币 EUR ● ID 6320075 ● 复制保护 Adobe DRM

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