Rishabha Malviya & Pramod Kumar Srivastava 
Pharma Marketing and Pharmacoeconomics [PDF ebook] 
Opportunities, Challenges, and the Way Forward

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"Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business." -From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 386 ● ISBN 9781040106242 ● Penyunting Rishabha Malviya & Pramod Kumar Srivastava ● Penerbit Apple Academic Press ● Diterbitkan 2024 ● Muat turun 3 kali ● Mata wang EUR ● ID 10016078 ● Salin perlindungan Adobe DRM
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