Rishabha Malviya & Pramod Kumar Srivastava 
Pharma Marketing and Pharmacoeconomics [PDF ebook] 
Opportunities, Challenges, and the Way Forward

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"Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business." -From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.

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Language English ● Format PDF ● Pages 386 ● ISBN 9781040106242 ● Editor Rishabha Malviya & Pramod Kumar Srivastava ● Publisher Apple Academic Press ● Published 2024 ● Downloadable 3 times ● Currency EUR ● ID 10016078 ● Copy protection Adobe DRM
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