Електронна книга > Обществознание > Эконом > Rishabha Malviya & Pramod Kumar Srivastava: Pharma Marketing and Pharmacoeconomics (PDF)

Rishabha Malviya & Pramod Kumar Srivastava
Pharma Marketing and Pharmacoeconomics [PDF ebook]
Opportunities, Challenges, and the Way Forward

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Обложка Rishabha Malviya & Pramod Kumar Srivastava: Pharma Marketing and Pharmacoeconomics (PDF)

"Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business." -From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.

€232.14

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язык английский ● Формат PDF ● страницы 386 ● ISBN 9781040106242 ● редактор Rishabha Malviya & Pramod Kumar Srivastava ● издатель Apple Academic Press ● опубликованный 2024 ● Загружаемые 3 раз ● валюта EUR ● Код товара 10016078 ● Защита от копирования Adobe DRM

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Rishabha Malviya Pramod Kumar Srivastava Shashikant Srivastava Swati Verma

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