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Rishabha Malviya & Pramod Kumar Srivastava 
Pharma Marketing and Pharmacoeconomics [PDF ebook] 
Opportunities, Challenges, and the Way Forward

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Bìa của Rishabha Malviya & Pramod Kumar Srivastava: Pharma Marketing and Pharmacoeconomics (PDF)

"Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business." -From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.

€232.14
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Ngôn ngữ Anh ● định dạng PDF ● Trang 386 ● ISBN 9781040106242 ● Biên tập viên Rishabha Malviya & Pramod Kumar Srivastava ● Nhà xuất bản Apple Academic Press ● Được phát hành 2024 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 10016078 ● Sao chép bảo vệ Adobe DRM
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Rishabha MalviyaPramod Kumar SrivastavaShashikant SrivastavaSwati Verma

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