Auteur: Peter W. Turnbull

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Market …

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Market …

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and main …

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and main …

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