This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Koop dit e-boek en ontvang er nog 1 GRATIS!
Formaat EPUB ● Pagina’s 394 ● ISBN 9781135124342 ● Editor Stanley Paliwoda & Peter W Turnbull ● Uitgeverij Taylor and Francis ● Gepubliceerd 2013 ● Downloadbare 6 keer ● Valuta EUR ● ID 2664853 ● Kopieerbeveiliging Adobe DRM
Vereist een DRM-compatibele e-boeklezer