Hajo Hippner & Klaus D. Wilde 
Grundlagen des CRM [PDF ebook] 
Konzepte und Gestaltung

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

When Dan loses his best friend to an occupational accident, he questions everything. Did the company do enough to protect him? Are the rest of us protected from this happening again? Dan’s questions …

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. En …

In business today, there is no offline and there is no downtime. Professionals are both exhausted and depleted. Being constantly tethered to our work through technology makes us overwhelmed and short …

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

In placing these questions at the heart of their book, the authors set out to stimulate and contribute to the great debate: despite the enormous growth in the acquistion of GIS technology by business …

This book covers the main mining issues where geostatistics, a discipline founded in the 1960s to study regionalized variables measured at a limited number of points in space, is expected to play a r …