Hajo Hippner & Klaus D. Wilde 
Grundlagen des CRM [PDF ebook] 
Konzepte und Gestaltung

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding o …

This book highlights the practical aspects of using Oracle Essbase and Oracle Business Intelligence Enterprise Edition (OBIEE) as a comprehensive BI solution. It explains the key steps involved in Or …

Recent years have witnessed radical changes in British economic policy. However, the recession of the early nineties has cast doubts about whether these were successful. The much heralded economic mi …

Software-Defined Data Infrastructures Essentials provides fundamental coverage of physical, cloud, converged, and virtual server storage I/O networking technologies, trends, tools, techniques, and tr …

Global firms must operate in turbulent conditions, facing relentless pressure to be efficient, whilst also accommodating local factors and ways of thinking. This book offers an insight into how an ad …

The safety case and its associated reports are quickly becoming not only a mechanism for achieving safety goals, but also a valuable decision-support asset, and a vital industrial liability managemen …

The oil price shocks of the 1970’s led to severe recessions in the 1980’s in the United States. Originally published in 1989 in the aftermath, Bohi attempts to show both how energy prices can cause a …

The book will highlight major trends and developments in the field of microbial fuels, with contributions from a number of highly experienced researchers. It will serve as a comprehensive reference f …

Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system – …

What makes a good manager? Though we can probably all point to someone we think of as a good manager, what precisely makes them so good at their job is a complex question – and one central to good bu …