Catalog > Ciências sociais > Economia > Peter W Turnbull & Jean-Paul Valla: Strategies for International Industrial Marketing (RLE International Business) (PDF)

Peter W Turnbull & Jean-Paul Valla
Strategies for International Industrial Marketing (RLE International Business) [PDF ebook]
The Management of Customer Relationships in European Industrial Markets

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Capa do Peter W Turnbull & Jean-Paul Valla: Strategies for International Industrial Marketing (RLE International Business) (PDF)

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

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Formato PDF ● Páginas 328 ● ISBN 9781135124281 ● Editor Peter W Turnbull & Jean-Paul Valla ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2679241 ● Proteção contra cópia Adobe DRM

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