This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
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Biçim PDF ● Sayfalar 328 ● ISBN 9781135124281 ● Editör Peter W Turnbull & Jean-Paul Valla ● Yayımcı Taylor and Francis ● Yayınlanan 2013 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2679241 ● Kopya koruma Adobe DRM
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