”Public House & Beverage Management” provides students with a practical guide to the management aspects of the licensed trade industry.
”Public House & Beverage Management” introduces students to:
* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.
The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
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Format PDF ● Pagini 224 ● ISBN 9781136370854 ● Editura Taylor and Francis ● Publicat 2007 ● Descărcabil 6 ori ● Valută EUR ● ID 2476557 ● Protecție împotriva copiilor Adobe DRM
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