”Public House & Beverage Management” provides students with a practical guide to the management aspects of the licensed trade industry.
”Public House & Beverage Management” introduces students to:
* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.
The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
Mua cuốn sách điện tử này và nhận thêm 1 cuốn MIỄN PHÍ!
định dạng PDF ● Trang 224 ● ISBN 9781136370854 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2007 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2476557 ● Sao chép bảo vệ Adobe DRM
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