”Public House & Beverage Management” provides students with a practical guide to the management aspects of the licensed trade industry.
”Public House & Beverage Management” introduces students to:
* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.
The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
€59.25
购买此电子书可免费获赠一本！
格式 PDF ● 网页 224 ● ISBN 9781136370854 ● 出版者 Taylor and Francis ● 发布时间 2007 ● 下载 6 时 ● 货币 EUR ● ID 2476557 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
254,773 此类电子书
