”Public House & Beverage Management” provides students with a practical guide to the management aspects of the licensed trade industry.
”Public House & Beverage Management” introduces students to:
* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.
The combined experiences of the auth...
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Formaat PDF ● Pagina’s 224 ● ISBN 9781136370854 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2007 ● Downloadbare 6 keer ● Valuta EUR ● ID 2476557 ● Kopieerbeveiliging Adobe DRM
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