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Burkhard von Freyberg & Axel Gruner
Hotelmanagement [PDF ebook]

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Omslag till Burkhard von Freyberg & Axel Gruner: Hotelmanagement (PDF)

Ausgehend von der Einordnung in die Tourismuswirtschaft werden Strukturmerkmale der Hotellerie und aktuelle Entwicklungen der sich stetig wandelnden Branche betrachtet. Organisation und Leistungen des Hotelbetriebs werden ebenso dargestellt wie Unternehmenspolitik und -planung. Weitere Schwerpunkte sind Qualitäts-, Personal-, F&B- und Kostenmanagement, Marketing und Sales sowie Investition und Finanzierung.

Das Buch richtet sich an Studierende an Berufsakademien, Hochschulen und Universitäten, die sich mit Fragen des Hotelmanagements beschäftigen, sowie an Führungskräfte und Unternehmer im Hotel- und Gaststättengewerbe.

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Språk Tyska ● Formatera PDF ● Sidor 404 ● ISBN 9783110524079 ● Utgivare De Gruyter ● Publicerad 2018 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6645321 ● Kopieringsskydd Adobe DRM

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