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Burkhard von Freyberg & Axel Gruner
Hotelmanagement [PDF ebook]

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Ausgehend von der Einordnung in die Tourismuswirtschaft werden Strukturmerkmale der Hotellerie und aktuelle Entwicklungen der sich stetig wandelnden Branche betrachtet. Organisation und Leistungen des Hotelbetriebs werden ebenso dargestellt wie Unternehmenspolitik und -planung. Weitere Schwerpunkte sind Qualitäts-, Personal-, F&B- und Kostenmanagement, Marketing und Sales sowie Investition und Finanzierung.

Das Buch richtet sich an Studierende an Berufsakademien, Hochschulen und Universitäten, die sich mit Fragen des Hotelmanagements beschäftigen, sowie an Führungskräfte und Unternehmer im Hotel- und Gaststättengewerbe.

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Language German ● Format PDF ● Pages 404 ● ISBN 9783110524079 ● Publisher De Gruyter ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 6645321 ● Copy protection Adobe DRM

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