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Burkhard von Freyberg & Axel Gruner
Hotelmanagement [PDF ebook]

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Обложка Burkhard von Freyberg & Axel Gruner: Hotelmanagement (PDF)

Ausgehend von der Einordnung in die Tourismuswirtschaft werden Strukturmerkmale der Hotellerie und aktuelle Entwicklungen der sich stetig wandelnden Branche betrachtet. Organisation und Leistungen des Hotelbetriebs werden ebenso dargestellt wie Unternehmenspolitik und -planung. Weitere Schwerpunkte sind Qualitäts-, Personal-, F&B- und Kostenmanagement, Marketing und Sales sowie Investition und Finanzierung.

Das Buch richtet sich an Studierende an Berufsakademien, Hochschulen und Universitäten, die sich mit Fragen des Hotelmanagements beschäftigen, sowie an Führungskräfte und Unternehmer im Hotel- und Gaststättengewerbe.

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язык немецкий ● Формат PDF ● страницы 404 ● ISBN 9783110524079 ● издатель De Gruyter ● опубликованный 2018 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6645321 ● Защита от копирования Adobe DRM

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Burkhard von Freyberg Axel Gruner U. Karla Henschel

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