Електронна книга > Суспільствознавство > Економіка > Burkhard von Freyberg & Axel Gruner: Hotelmanagement (PDF)

Burkhard von Freyberg & Axel Gruner
Hotelmanagement [PDF ebook]

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Обкладинка Burkhard von Freyberg & Axel Gruner: Hotelmanagement (PDF)

Ausgehend von der Einordnung in die Tourismuswirtschaft werden Strukturmerkmale der Hotellerie und aktuelle Entwicklungen der sich stetig wandelnden Branche betrachtet. Organisation und Leistungen des Hotelbetriebs werden ebenso dargestellt wie Unternehmenspolitik und -planung. Weitere Schwerpunkte sind Qualitäts-, Personal-, F&B- und Kostenmanagement, Marketing und Sales sowie Investition und Finanzierung.

Das Buch richtet sich an Studierende an Berufsakademien, Hochschulen und Universitäten, die sich mit Fragen des Hotelmanagements beschäftigen, sowie an Führungskräfte und Unternehmer im Hotel- und Gaststättengewerbe.

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Мова Німецька ● Формат PDF ● Сторінки 404 ● ISBN 9783110524079 ● Видавець De Gruyter ● Опубліковано 2018 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 6645321 ● Захист від копіювання Adobe DRM

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Burkhard von Freyberg Axel Gruner U. Karla Henschel

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