Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
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Language English ● Format PDF ● Pages 306 ● ISBN 9780429821844 ● Publisher Taylor and Francis ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 6676325 ● Copy protection Adobe DRM
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