Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
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Język Angielski ● Format PDF ● Strony 306 ● ISBN 9780429821844 ● Wydawca Taylor and Francis ● Opublikowany 2018 ● Do pobrania 3 czasy ● Waluta EUR ● ID 6676325 ● Ochrona przed kopiowaniem Adobe DRM
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