Alfred Ku & Sven Reinecke: Marketingplanung (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Alfred Ku & Sven Reinecke
Marketingplanung [PDF ebook]
Einfuhrung in die marktorientierte Unternehmens- und Geschaftsfeldplanung

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غلاف Alfred Ku & Sven Reinecke: Marketingplanung (PDF)

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht.
Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

€23.52

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لغة ألمانية ● شكل PDF ● ISBN 9783834937520 ● الناشر Springer Fachmedien Wiesbaden ● نشرت 2014 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6363620 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Alfred Ku Sven Reinecke Torsten Tomczak

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