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Alfred Ku & Sven Reinecke
Marketingplanung [PDF ebook]
Einfuhrung in die marktorientierte Unternehmens- und Geschaftsfeldplanung

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Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht.
Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

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Bahasa Jerman ● Format PDF ● ISBN 9783834937520 ● Penerbit Springer Fachmedien Wiesbaden ● Diterbitkan 2014 ● Muat turun 3 kali ● Mata wang EUR ● ID 6363620 ● Salin perlindungan Adobe DRM

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