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Alfred Ku & Sven Reinecke
Marketingplanung [PDF ebook]
Einfuhrung in die marktorientierte Unternehmens- und Geschaftsfeldplanung

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Обкладинка Alfred Ku & Sven Reinecke: Marketingplanung (PDF)

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht.
Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

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Мова Німецька ● Формат PDF ● ISBN 9783834937520 ● Видавець Springer Fachmedien Wiesbaden ● Опубліковано 2014 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 6363620 ● Захист від копіювання Adobe DRM

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Alfred Ku Sven Reinecke Torsten Tomczak

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