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Alfred Ku & Sven Reinecke 
Marketingplanung [PDF ebook] 
Einfuhrung in die marktorientierte Unternehmens- und Geschaftsfeldplanung

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Обложка Alfred Ku & Sven Reinecke: Marketingplanung (PDF)

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht.
Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

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язык немецкий ● Формат PDF ● ISBN 9783834937520 ● издатель Springer Fachmedien Wiesbaden ● опубликованный 2014 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6363620 ● Защита от копирования Adobe DRM
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