Katrin Löhnig: 'Nur herein, Gevatter Tod' (PDF) < علم النفس < العلوم الإنسانية < آخر الأخبار

Katrin Löhnig
‘Nur herein, Gevatter Tod’ [PDF ebook]
Prüfung von Mortalitätssalienz unseres Medienalltags und ihren Effekten auf die Einstellung zu beworbenen Produkten

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غلاف Katrin Löhnig: 'Nur herein, Gevatter Tod' (PDF)

Unfälle und Mord, Umweltkatastrophen und Terroranschläge – Tod und Sterben gehören zum Alltag im deutschen Fernsehprogramm. Doch die Konfrontation mit dem Tod löst nach der Terror Management Theorie (TMT) existenzielle Ängste in uns aus, die es zu bannen gilt. Das Bewusstsein um unsere Sterblichkeit erzwingt (unbewusste) konsumbezogene Abwehrreaktionen.
Die vorliegende Arbeit untersucht erstmals den Einfluss todesbezogener TV-Sendungen auf die Einstellungen zu den darin beworbenen Produkten. Kann der mediale Tod die Wirkung von TV-Werbung beeinflussen?

€34.99

عن المؤلف

Dr. Katrin Löhnig hat in Köln Betriebswirtschaft mit dem Schwerpunkt Marketing und Wirtschaftspsychologie studiert und zur Terror Management Theorie mit der vorliegenden Forschungsarbeit an der Universität Duisburg-Essen promoviert.

قم بشراء هذا الكتاب الإلكتروني واحصل على كتاب آخر مجانًا!

لغة ألمانية ● شكل PDF ● صفحات 294 ● ISBN 9783170322714 ● حجم الملف 1.4 MB ● الناشر Kohlhammer Verlag ● مدينة Stuttgart ● بلد DE ● نشرت 2010 ● الإصدار 1 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 5073638 ● حماية النسخ DRM الاجتماعية

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Katrin Löhnig Dagmar Unz Nicole Kramer Monika Suckfüll Stephan Schwan

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