Електронна книга > Духовна наука > Психологія > Katrin Löhnig: 'Nur herein, Gevatter Tod' (PDF)

Katrin Löhnig
‘Nur herein, Gevatter Tod’ [PDF ebook]
Prüfung von Mortalitätssalienz unseres Medienalltags und ihren Effekten auf die Einstellung zu beworbenen Produkten

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Обкладинка Katrin Löhnig: 'Nur herein, Gevatter Tod' (PDF)

Unfälle und Mord, Umweltkatastrophen und Terroranschläge – Tod und Sterben gehören zum Alltag im deutschen Fernsehprogramm. Doch die Konfrontation mit dem Tod löst nach der Terror Management Theorie (TMT) existenzielle Ängste in uns aus, die es zu bannen gilt. Das Bewusstsein um unsere Sterblichkeit erzwingt (unbewusste) konsumbezogene Abwehrreaktionen.
Die vorliegende Arbeit untersucht erstmals den Einfluss todesbezogener TV-Sendungen auf die Einstellungen zu den darin beworbenen Produkten. Kann der mediale Tod die Wirkung von TV-Werbung beeinflussen?

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Про автора

Dr. Katrin Löhnig hat in Köln Betriebswirtschaft mit dem Schwerpunkt Marketing und Wirtschaftspsychologie studiert und zur Terror Management Theorie mit der vorliegenden Forschungsarbeit an der Universität Duisburg-Essen promoviert.

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Мова Німецька ● Формат PDF ● Сторінки 294 ● ISBN 9783170322714 ● Розмір файлу 1.4 MB ● Видавець Kohlhammer Verlag ● Місто Stuttgart ● Країна DE ● Опубліковано 2010 ● Видання 1 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 5073638 ● Захист від копіювання Соціальний DRM

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