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Katrin Löhnig
‘Nur herein, Gevatter Tod’ [PDF ebook]
Prüfung von Mortalitätssalienz unseres Medienalltags und ihren Effekten auf die Einstellung zu beworbenen Produkten

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的封面 Katrin Löhnig: 'Nur herein, Gevatter Tod' (PDF)

Unfälle und Mord, Umweltkatastrophen und Terroranschläge – Tod und Sterben gehören zum Alltag im deutschen Fernsehprogramm. Doch die Konfrontation mit dem Tod löst nach der Terror Management Theorie (TMT) existenzielle Ängste in uns aus, die es zu bannen gilt. Das Bewusstsein um unsere Sterblichkeit erzwingt (unbewusste) konsumbezogene Abwehrreaktionen.
Die vorliegende Arbeit untersucht erstmals den Einfluss todesbezogener TV-Sendungen auf die Einstellungen zu den darin beworbenen Produkten. Kann der mediale Tod die Wirkung von TV-Werbung beeinflussen?

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关于作者

Dr. Katrin Löhnig hat in Köln Betriebswirtschaft mit dem Schwerpunkt Marketing und Wirtschaftspsychologie studiert und zur Terror Management Theorie mit der vorliegenden Forschungsarbeit an der Universität Duisburg-Essen promoviert.

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语言德语 ● 格式 PDF ● 网页 294 ● ISBN 9783170322714 ● 文件大小 1.4 MB ● 出版者 Kohlhammer Verlag ● 市 Stuttgart ● 国家 DE ● 发布时间 2010 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 5073638 ● 复制保护 社会DRM

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