Catalog > Sains Manusia > Psikologi > Katrin Löhnig: 'Nur herein, Gevatter Tod' (PDF)

Katrin Löhnig
‘Nur herein, Gevatter Tod’ [PDF ebook]
Prüfung von Mortalitätssalienz unseres Medienalltags und ihren Effekten auf die Einstellung zu beworbenen Produkten

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Unfälle und Mord, Umweltkatastrophen und Terroranschläge – Tod und Sterben gehören zum Alltag im deutschen Fernsehprogramm. Doch die Konfrontation mit dem Tod löst nach der Terror Management Theorie (TMT) existenzielle Ängste in uns aus, die es zu bannen gilt. Das Bewusstsein um unsere Sterblichkeit erzwingt (unbewusste) konsumbezogene Abwehrreaktionen.
Die vorliegende Arbeit untersucht erstmals den Einfluss todesbezogener TV-Sendungen auf die Einstellungen zu den darin beworbenen Produkten. Kann der mediale Tod die Wirkung von TV-Werbung beeinflussen?

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Dr. Katrin Löhnig hat in Köln Betriebswirtschaft mit dem Schwerpunkt Marketing und Wirtschaftspsychologie studiert und zur Terror Management Theorie mit der vorliegenden Forschungsarbeit an der Universität Duisburg-Essen promoviert.

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Bahasa Jerman ● Format PDF ● Halaman-halaman 294 ● ISBN 9783170322714 ● Saiz fail 1.4 MB ● Penerbit Kohlhammer Verlag ● Bandar raya Stuttgart ● Negara DE ● Diterbitkan 2010 ● Edisi 1 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5073638 ● Salin perlindungan Social DRM

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Katrin Löhnig Dagmar Unz Nicole Kramer Monika Suckfüll Stephan Schwan

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