E-bok > Humanvetenskap > Psychology > Katrin Löhnig: 'Nur herein, Gevatter Tod' (PDF)

Katrin Löhnig
’Nur herein, Gevatter Tod’ [PDF ebook]
Prüfung von Mortalitätssalienz unseres Medienalltags und ihren Effekten auf die Einstellung zu beworbenen Produkten

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Omslag till Katrin Löhnig: 'Nur herein, Gevatter Tod' (PDF)

Unfälle und Mord, Umweltkatastrophen und Terroranschläge – Tod und Sterben gehören zum Alltag im deutschen Fernsehprogramm. Doch die Konfrontation mit dem Tod löst nach der Terror Management Theorie (TMT) existenzielle Ängste in uns aus, die es zu bannen gilt. Das Bewusstsein um unsere Sterblichkeit erzwingt (unbewusste) konsumbezogene Abwehrreaktionen.
Die vorliegende Arbeit untersucht erstmals den Einfluss todesbezogener TV-Sendungen auf die Einstellungen zu den darin beworbenen Produkten. Kann der mediale Tod die Wirkung von TV-Werbung beeinflussen?

€34.99

Om författaren

Dr. Katrin Löhnig hat in Köln Betriebswirtschaft mit dem Schwerpunkt Marketing und Wirtschaftspsychologie studiert und zur Terror Management Theorie mit der vorliegenden Forschungsarbeit an der Universität Duisburg-Essen promoviert.

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Språk Tyska ● Formatera PDF ● Sidor 294 ● ISBN 9783170322714 ● Filstorlek 1.4 MB ● Utgivare Kohlhammer Verlag ● Stad Stuttgart ● Land DE ● Publicerad 2010 ● Utgåva 1 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 5073638 ● Kopieringsskydd Social DRM

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