Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (PDF) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Martin Evans & Nigel Piercy
Managing Marketing Information (RLE Marketing) [PDF ebook]

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غلاف Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (PDF)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

€56.09

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شكل PDF ● صفحات 242 ● ISBN 9781317645351 ● الناشر Taylor and Francis ● نشرت 2014 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 3377535 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Martin Evans Nigel Piercy

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