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Martin Evans & Nigel Piercy
Managing Marketing Information (RLE Marketing) [PDF ebook]

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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Format PDF ● Halaman-halaman 242 ● ISBN 9781317645351 ● Penerbit Taylor and Francis ● Diterbitkan 2014 ● Muat turun 3 kali ● Mata wang EUR ● ID 3377535 ● Salin perlindungan Adobe DRM

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Martin Evans Nigel Piercy

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