Електронна книга > Обществознание > Эконом > Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (PDF)

Martin Evans & Nigel Piercy
Managing Marketing Information (RLE Marketing) [PDF ebook]

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Обложка Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (PDF)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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Формат PDF ● страницы 242 ● ISBN 9781317645351 ● издатель Taylor and Francis ● опубликованный 2014 ● Загружаемые 3 раз ● валюта EUR ● Код товара 3377535 ● Защита от копирования Adobe DRM

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Martin Evans Nigel Piercy

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