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Martin Evans & Nigel Piercy
Managing Marketing Information (RLE Marketing) [PDF ebook]

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Copertina de Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (PDF)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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Format PDF ● Pagini 242 ● ISBN 9781317645351 ● Editura Taylor and Francis ● Publicat 2014 ● Descărcabil 3 ori ● Valută EUR ● ID 3377535 ● Protecție împotriva copiilor Adobe DRM

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