Catalog > Social Sciences > Economy > Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (PDF)

Martin Evans & Nigel Piercy
Managing Marketing Information (RLE Marketing) [PDF ebook]

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Cover of Martin Evans & Nigel Piercy: Managing Marketing Information (RLE Marketing) (PDF)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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Format PDF ● Pages 242 ● ISBN 9781317645351 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3377535 ● Copy protection Adobe DRM

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