Thomas Hess & Matthias Schumann: Grundfragen der Medienwirtschaft (PDF) < الجنرال < علوم < آخر الأخبار

Thomas Hess & Matthias Schumann
Grundfragen der Medienwirtschaft [PDF ebook]
Eine betriebswirtschaftliche Einfuhrung

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غلاف Thomas Hess & Matthias Schumann: Grundfragen der Medienwirtschaft (PDF)

Medienunternehmen aus vier Perspektiven betrachtet, illustriert durch Fallbeispiele: produktorientiert (Marketing und Vertrieb), ressourcenorientiert (Personal und Informationstechnologie), klassisch-kaufmännisch (Finanz- und Rechnungswesen) und managementorientiert (Planung und Organisation). Grundsatzfragen (wie der doppelte Absatzmarkt) und aktuelle Themen (z.B. Musiktauschbörsen im Internet) werden angesprochen. Ergänzung im Internet: Ständig aktualisierte Beispiele.

€19.21

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لغة ألمانية ● شكل PDF ● ISBN 9783540305903 ● الناشر Springer Berlin Heidelberg ● نشرت 2006 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6375842 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Thomas Hess Matthias Schumann

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