Електронна книга > Наука > Генерал > Thomas Hess & Matthias Schumann: Grundfragen der Medienwirtschaft (PDF)

Thomas Hess & Matthias Schumann
Grundfragen der Medienwirtschaft [PDF ebook]
Eine betriebswirtschaftliche Einfuhrung

поддержка

Обложка Thomas Hess & Matthias Schumann: Grundfragen der Medienwirtschaft (PDF)

Medienunternehmen aus vier Perspektiven betrachtet, illustriert durch Fallbeispiele: produktorientiert (Marketing und Vertrieb), ressourcenorientiert (Personal und Informationstechnologie), klassisch-kaufmännisch (Finanz- und Rechnungswesen) und managementorientiert (Planung und Organisation). Grundsatzfragen (wie der doppelte Absatzmarkt) und aktuelle Themen (z.B. Musiktauschbörsen im Internet) werden angesprochen. Ergänzung im Internet: Ständig aktualisierte Beispiele.

€19.21

Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!

язык немецкий ● Формат PDF ● ISBN 9783540305903 ● издатель Springer Berlin Heidelberg ● опубликованный 2006 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6375842 ● Защита от копирования Adobe DRM

Требуется устройство для чтения электронных книг с поддержкой DRM

Больше книг от того же автора (ов) / редактор

Thomas Hess Matthias Schumann

90 365 Электронные книги в этой категории

Обложка Eyal (Security and Peace at Kinneret College on the Sea of Galilee, Israel) Ben-Ari & Helena (ISCTE-University Institute of Lisbon, Portugal) Carreiras: Understanding the Impact of Social Research on the Military

Eyal (Security and Peace at Kinneret College on the Sea of Galilee, Israel) Ben-Ari & Helena (ISCTE-University Institute of Lisbon, Portugal) Carreiras: Understanding the Impact of Social Research on the Military

This book seeks to chart and evaluate the impact of social research on the military itself. By ‘impact’, the authors in this volume simply mean that which has a marked effect or influence on changing …

Обложка Jeremy (Monash University, Australia.) Breaden & Stacey (Melbourne Law School, Australia) Steele: Internationalising Japan

Jeremy (Monash University, Australia.) Breaden & Stacey (Melbourne Law School, Australia) Steele: Internationalising Japan

In the twenty-first century, the concept of internationalisation remains a crucial tool for understanding the dynamics of globalising processes. It draws attention to the dimensions of conscious acti …

Обложка Adalberto (Universidade do Estado do Rio de Janeiro, Brazil) Cardoso & Jan (University of California, Santa Barbara, USA) Nederveen Pieterse: Brazil Emerging

Adalberto (Universidade do Estado do Rio de Janeiro, Brazil) Cardoso & Jan (University of California, Santa Barbara, USA) Nederveen Pieterse: Brazil Emerging

This volume is a critical inquiry into the social project and socioeconomic realities of emerging Brazil, a country that faces profound changes. A team of acknowledged specialists on Brazil’s complex …

Обложка Cecily (RMIT University, Australia) Maller & Yolande (RMIT University, Australia) Strengers: Social Practices, Intervention and Sustainability

Cecily (RMIT University, Australia) Maller & Yolande (RMIT University, Australia) Strengers: Social Practices, Intervention and Sustainability

In an era of dramatic environmental change, social change is desperately needed to curb burgeoning consumption. Many calls to action have focused on individual behaviour　or technological innovation, …

Обложка Masami (Biomimetic Control Research Center RIKEN, Nagoya, Japan) Ito: Broadcasting in Japan

Masami (Biomimetic Control Research Center RIKEN, Nagoya, Japan) Ito: Broadcasting in Japan

Japan has developed what is arguably the most sophisticated and the most democratic broadcasting system in the world. The Great Kanto Earthquake of 1st September 1923, with its devastation and confus …

Обложка Shahram (Deakin University, Australia) Akbarzadeh: Routledge Handbook of International Relations in the Middle East

Shahram (Deakin University, Australia) Akbarzadeh: Routledge Handbook of International Relations in the Middle East

This handbook examines the regional and international dynamics of the Middle East. It challenges the state society dichotomy to make sense of decision-making and behavior by ruling regimes. The 33 ch …

Обложка Omar (American University of Afghanistan, Kabul, Afghanistan) Sadr: Negotiating Cultural Diversity in Afghanistan

Omar (American University of Afghanistan, Kabul, Afghanistan) Sadr: Negotiating Cultural Diversity in Afghanistan

This book analyses the problematique of governance and administration of cultural diversity within the modern state of Afghanistan and traces patterns of national integration. It explores state const …

Обложка Akhileshwari (Loyola Academy, India) Ramagoud & Simhadri (Osmania University, India) Somanaboina: The Routledge Handbook of the Other Backward Classes in India

Akhileshwari (Loyola Academy, India) Ramagoud & Simhadri (Osmania University, India) Somanaboina: The Routledge Handbook of the Other Backward Classes in India

This handbook presents an authoritative account of the development of movements, thoughts and policies of OBCs (Other Backward Classes) in India. Despite the adoption of egalitarian principles in the …

Обложка Shaveta Malik & Amit Kumar Tyagi: Intelligent Interactive Multimedia Systems for e-Healthcare Applications

Shaveta Malik & Amit Kumar Tyagi: Intelligent Interactive Multimedia Systems for e-Healthcare Applications

This new volume explores how the merging of interactive multimedia with artificial intelligence has created new and advanced tools in healthcare. It looks at how the latest technologies (artificial i …

Обложка Jayashree Vivekanandan: Interrogating International Relations

Jayashree Vivekanandan: Interrogating International Relations

The book interrogates the disciplinary biases and firewalls that inform mainstream international relations today, and problematises the several tropes that have come to typify the strategic histories …

Следущая страница >>>