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Thomas Hess & Matthias Schumann
Grundfragen der Medienwirtschaft [PDF ebook]
Eine betriebswirtschaftliche Einfuhrung

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的封面 Thomas Hess & Matthias Schumann: Grundfragen der Medienwirtschaft (PDF)

Medienunternehmen aus vier Perspektiven betrachtet, illustriert durch Fallbeispiele: produktorientiert (Marketing und Vertrieb), ressourcenorientiert (Personal und Informationstechnologie), klassisch-kaufmännisch (Finanz- und Rechnungswesen) und managementorientiert (Planung und Organisation). Grundsatzfragen (wie der doppelte Absatzmarkt) und aktuelle Themen (z.B. Musiktauschbörsen im Internet) werden angesprochen. Ergänzung im Internet: Ständig aktualisierte Beispiele.

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语言德语 ● 格式 PDF ● ISBN 9783540305903 ● 出版者 Springer Berlin Heidelberg ● 发布时间 2006 ● 下载 3 时 ● 货币 EUR ● ID 6375842 ● 复制保护 Adobe DRM

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