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Thomas Hess & Matthias Schumann
Grundfragen der Medienwirtschaft [PDF ebook]
Eine betriebswirtschaftliche Einfuhrung

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Cover of Thomas Hess & Matthias Schumann: Grundfragen der Medienwirtschaft (PDF)

Medienunternehmen aus vier Perspektiven betrachtet, illustriert durch Fallbeispiele: produktorientiert (Marketing und Vertrieb), ressourcenorientiert (Personal und Informationstechnologie), klassisch-kaufmännisch (Finanz- und Rechnungswesen) und managementorientiert (Planung und Organisation). Grundsatzfragen (wie der doppelte Absatzmarkt) und aktuelle Themen (z.B. Musiktauschbörsen im Internet) werden angesprochen. Ergänzung im Internet: Ständig aktualisierte Beispiele.

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Language German ● Format PDF ● ISBN 9783540305903 ● Publisher Springer Berlin Heidelberg ● Published 2006 ● Downloadable 3 times ● Currency EUR ● ID 6375842 ● Copy protection Adobe DRM

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