Catalog > Ciencia > General > Thomas Hess & Matthias Schumann: Grundfragen der Medienwirtschaft (PDF)

Thomas Hess & Matthias Schumann
Grundfragen der Medienwirtschaft [PDF ebook]
Eine betriebswirtschaftliche Einfuhrung

Soporte

Portada de Thomas Hess & Matthias Schumann: Grundfragen der Medienwirtschaft (PDF)

Medienunternehmen aus vier Perspektiven betrachtet, illustriert durch Fallbeispiele: produktorientiert (Marketing und Vertrieb), ressourcenorientiert (Personal und Informationstechnologie), klassisch-kaufmännisch (Finanz- und Rechnungswesen) und managementorientiert (Planung und Organisation). Grundsatzfragen (wie der doppelte Absatzmarkt) und aktuelle Themen (z.B. Musiktauschbörsen im Internet) werden angesprochen. Ergänzung im Internet: Ständig aktualisierte Beispiele.

€19.21

¡Compre este libro electrónico y obtenga 1 más GRATIS!

Idioma Alemán ● Formato PDF ● ISBN 9783540305903 ● Editorial Springer Berlin Heidelberg ● Publicado 2006 ● Descargable 3 veces ● Divisa EUR ● ID 6375842 ● Protección de copia Adobe DRM

Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

Thomas Hess Matthias Schumann

89.533 Ebooks en esta categoría

Portada de Devendra Panigrahi: India''s Partition

Devendra Panigrahi: India»s Partition

Based on new source material available in both England and India, India»s Partition examines the partition in the context of the retreat of the British Empire. The freeing of India from British rule …

Portada de Ronald Bruce St John: Libya

Ronald Bruce St John: Libya

Retaining the conceptual framework of the first edition through emphasis on the dual themes of continuity and change, the second edition of Libya is revised and updated to include discussion of key d …

Portada de Jim Mann: Beijing Jeep

Jim Mann: Beijing Jeep

When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with e …

Portada de Rami Ginat: Egypt''s Incomplete Revolution

Rami Ginat: Egypt»s Incomplete Revolution

The importance of Lutfi al-Khuli and the intellectual circle associated with the Nasserist regime is examined here. Rami Ginat looks at al-Khuli»s contribution to the short-lived yet formidable succ …

Portada de Carolyn Mackelcan Morell: Unwomanly Conduct

Carolyn Mackelcan Morell: Unwomanly Conduct

Provocative study of women who chose to be childless based on extensive interviews with women aged between 40 and 78. A significant contribution to debates about choice, the private and the public, g …

Portada de Charles Eliot: Japanese Buddhism

Charles Eliot: Japanese Buddhism

First published in 2005. Written as a companion to Eliot»s 3-volume Hinduism and Buddhism, this title begins with a brief survey of Buddhism as practiced in India and China before delving deep into …

Portada de Allen Hammond: Which World

Allen Hammond: Which World

?Today, humanity faces a fundamentally different challenge ? that of managing a planet and a global human civilization in ways that will sustain both indefinitely. What makes this task less than easy …

Portada de Sumi Madhok: Rethinking Agency

Sumi Madhok: Rethinking Agency

This book proposes a new theoretical framework for agency thinking by examining the ethical, discursive and practical engagements of a group of women development workers in north-west India with deve …

Portada de G. Balachandran: John Bullion''s Empire

G. Balachandran: John Bullion»s Empire

Study of the impact of Britain»s economic and financial crises on currency and monetary policy-making in India between the wars, analysing colonial policies during Anglo-US efforts to reconstruct th …

Portada de Rein Mullerson: Central Asia

Rein Mullerson: Central Asia

This is an important analysis of a key but little-known region, in the wider context of world politics. Central Asia has huge oil and gas resources, divided between five independent states – Kazakhst …

siguiente página >>>