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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
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Cover of Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (PDF)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Language English ● Format PDF ● Pages 348 ● ISBN 9781135593278 ● Editor Betteke van Ruler & Ana Tkalac Vercic ● Publisher Taylor and Francis ● Published 2009 ● Downloadable 3 times ● Currency EUR ● ID 4328469 ● Copy protection Adobe DRM

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