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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
Research and Evaluation

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Sampul Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (PDF)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Bahasa Inggris ● Format PDF ● Halaman 348 ● ISBN 9781135593278 ● Editor Betteke van Ruler & Ana Tkalac Vercic ● Penerbit Taylor and Francis ● Diterbitkan 2009 ● Diunduh 3 kali ● Mata uang EUR ● ID 4328469 ● Perlindungan salinan Adobe DRM

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