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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
Research and Evaluation

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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 348 ● ISBN 9781135593278 ● Penyunting Betteke van Ruler & Ana Tkalac Vercic ● Penerbit Taylor and Francis ● Diterbitkan 2009 ● Muat turun 3 kali ● Mata wang EUR ● ID 4328469 ● Salin perlindungan Adobe DRM

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