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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
Research and Evaluation

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Copertina di Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (PDF)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Lingua Inglese ● Formato PDF ● Pagine 348 ● ISBN 9781135593278 ● Editore Betteke van Ruler & Ana Tkalac Vercic ● Casa editrice Taylor and Francis ● Pubblicato 2009 ● Scaricabile 3 volte ● Moneta EUR ● ID 4328469 ● Protezione dalla copia Adobe DRM

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