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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
Research and Evaluation

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Bìa của Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (PDF)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Ngôn ngữ Anh ● định dạng PDF ● Trang 348 ● ISBN 9781135593278 ● Biên tập viên Betteke van Ruler & Ana Tkalac Vercic ● Nhà xuất bản Taylor and Francis ● Được phát hành 2009 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 4328469 ● Sao chép bảo vệ Adobe DRM

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